Pitch Competition: Thank a First Responder Day
In 2021 I participated in a team-based competition to plan and pitch the Thank a First Responder Day advertising campaign for the 2022 event. I was largely responsible for the final document copy, the presentation script and slides, and the mock-up examples we used as part of said presentation.
Campaign Report
The Campaign report document outlines the background, situation and proposal for the campaign. While this was a team effort, I was responsible for synthesisng the teams research and writing the final copy.
Pitch Competition
At the conclusion of the project we were involved in a pitch competition with a number of other teams. I was responsible for putting together the pitch deck, and for presenting half of the pitch.
Social Media Mock-ups
The proposed campaign was heavily focused on both paid and organic social media channels, so as part of the campaign proposal I was responsible for writing and creating mock-up examples of potential content. The gallery below displays both video and image based example content.